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What is pinkwashing

- By Wochit, 20 October 2017 | 1 MIN READ


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October is National Breast Cancer Awareness Month and Tracie Marie, a breast cancer survivor, recently shared on social media her opinion about how ineffective pink ribbons are in spreading breast cancer awareness. Marie wrote, “The majority of people believe that Breast Cancer is a pink ribbon, a pink Pom Pom, … a tote with a pink ribbon… you are not being part of the cure, you’re just throwing your money away to propaganda, uniforms for NFL cheerleaders, and kiosk after kiosk with items from handbags to ziplock bags.” Marie is referring to “pinkwashing,” when businesses claim money is going to breast cancer support, but don’t disclose fully where the money is going.

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