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How to make your business from Local to Global brand

- By Shalini K, 05 May 2020 | 4 MIN READ


Like never before businesses in 21st century have grown from local town to international brands with great reputation. Businesses are no longer local; a business operating from a village in Africa can do business with customers in US or London. That’s the power of technology.

Here are some key to take your business from Local to International.

  1. Awesome product/service – Create a great product or services that sets you apart from your competition.Having a product or service that is scalable globally is crucial for any business to establish as an International Brand
  2. Leverage technology - Adapt new technologies to your business. It could be creating a responsive website, having a CRM for your sales process.  
  3. Go Online - If you sell products, develop an e-commerce website if it suits your business or partner with E-commerce giants like Amazon which has presence in 58 countries and build a brand for your business on Amazon.
  4. Invest in Digital Marketing - Unlike traditional marketing or advertising digital marketing has the power to target your marketing campaigns based on your profiles and location which be an advantage to your business.
  5. SEO – Benefit by the power of SEO. By using a right keywords and content you can be found by the customers in google search who are looking for your kind of products or services. Hire an agency or right SEO specialist who can help you reach your business to your potential customers
  6. Collaborate - Partner or collaborate with companies in other countries which compliment your business and can be of mutual benefit.
  7. Networking – In today’s world networking is necessity for all business leaders. Consider joining international networking platforms like BNI to get connected with business owners across the globe.
  8. Hire smart people – Nothing can replace smart and talented team. Hiring can be a tedious job but having top talent in your company or business can take your business to places.
  9. Work on your business, not just in your business. Small business owners have a tendency to get involved in daily business chores. It only eats your time away but shifts your focus from growing your business to managing your business. Create systems, and train your team accordingly.
  10. Reverse-engineer your goals. If you have a goal for the end of the year, where do you need to be at the end of each month between January and December.
  11. Delegate – Delegation is the key factor to make time for you as a business owner so that you can focus on the growth of the business. You have to delegate both responsibility and authority. Everyone you delegate should have 95% authority in that position.
  12. Focus – Always focus on your vision and mission. Never forget why you started the business in the first place.


Any business goes through ups and downs. Never lose hope. Persistence in business is super power. As long as you can delight your customers, you are always in business. Creating great experience for customers through innovations will help grow your business globally and help your business to establish as Global brand.



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